We are a Boutique Communications Agency based in Singapore & servicing the world
Created by Gaynor REID in 2021, Catalyst is a full-service, boutique communications agency with a strong focus on tourism, hospitality and sustainability. We can help put your brand, company or product in the spotlight and spark conversations that engage the world. We draw on a wide range of capabilities across our consultants to create a tailored approach to meet your needs. Our clients are our partners and we pride ourselves on delivering results.
See what’s possible when creativity, collaboration, community and communications come together.
our approach
-
Consider
We analyse your public perception, potential and priorities.
-
Collaborate
We work with you as partners to set KPIs, goals and key messages.
-
Create
We develop content and story angles to drive engagement.
-
Commit
We are dedicated to your success and driven to deliver exceptional results.
-
Connect
We reach out to the right media & influencers to share your story with the world.
-
Check
We measure the success of your campaign and work with you to continuously evolve.
Team
GAYNOR REID
FOUNDER & CEO
With over 30 years of experience as a journalist, editor, corporate communications strategist, storyteller, CSR leader and crisis trainer, Gaynor is a multi-award-winning communications specialist, who understands how to deliver communications campaigns that drive corporate goals. She is passionate about travel, sustainability and creating content that engages and excites. Voted Global Communicator of the Year 2020 by the Global Travel Media Alliance, her media networks and database are second to none, spanning Asia Pacific and the world.
SELENA OH
SENIOR ASSOCIATE
Selena Oh has over 30 years of experience in the hospitality and tourism sector. She is an accomplished marketing communications and PR veteran. An alumnus of the University of Hawaii (Manoa) in Travel Industry Management, Selena has a firm grounding in hospitality with global hotel chains before moving onto regional postions in destination marketing. As a PR consultant, her portfolio spans top hotel, tourism and travel clients in APAC and USA, targeting Singapore and SE Asia. She is a current member of The Singapore Press Club, the Skal Club and Foreign Correspondents Association. She is also an award-winning travel writer.
COLLABORATORS
We work with some of the best PR, marketing, content, design, video and training specialists in the region to deliver your project on time, on budget and on target.
